
By Laura Newsome
The nerve center of Atlanta,
Peachtree Street begins in Buckhead, Atlanta’s quintessentially Southern
neighborhood, where Bradford pears and crepe myrtle bushes garnish the elegant
curbs of white-columned mansions and trendy boutiques selling designer handbags.
Atlanta’s signature street also travels through Midtown, a mature borough
that bears more than a passing resemblance to midtown Manhattan, with its grassy
pocket parks, loft-style living and tall oaks that compliment a towering array
of modern glass skyscrapers.
Going south into the city, the street once known as Peachtree Trail crosses
into Downtown, where it mingles with the great stone edifices, statues and imposing
steps that characterized Atlanta a century ago, and now stand at the heart of
the city’s business and architectural renaissance.
With its many identities, characterized by Buckhead, Midtown and Downtown, Atlanta’s
urban core is fast becoming a hub for the young, the creative and the well appointed,
as a place where an eclectic, walkable lifestyle blends with big-city business
and nightlife.
Buckhead
For a taste of the Tara South, few places in Atlanta have retained a sense of
Southern gentility quite like Buckhead, where private schools and sweet tea
abound, and historic plantation homes display verdant garden-club lawns shaded
by live oaks planted more than a century ago.
Buckhead is known for its collection of old money and its stable of doctors,
lawyers, retirees and businessmen who call this urban-suburban oasis home. However,
away from the well-heeled golf clubs and quiet neighborhoods dominated by families,
the intersection of Piedmont and Peachtree Streets is ushering in a new era
of Buckhead living, where glass and steel skyscrapers mingle with the luxury
of Phipps Plaza and Lenox Mall to attract a new residential clientele to Buckhead—young,
urban professionals looking for a taste of the sleek, lock-and-leave condo craze.
“The demographics of Buckhead have really changed,” says Jason Frost,
vice president of development for Cousins Properties, the company behind the
gleaming Terminus, a mast-like pinnacle overlooking the corner of Peachtree
and Piedmont. “A lot of young, college-educated professionals are tired
of their long commutes, and living inside the perimeter, just minutes from city
center, has become very popular.”
Like glass and steel art pieces for a future age, Buckhead’s recent condo
boom has given rise to the clean modern lines of Terminus, The Astoria, The
Mansion, Mezzo and Sovereign. “Over the last 10 years, Buckhead has developed
the finest retail and dining experiences in the southeastern United States,”
Frost says. “As property values soared, Buckhead built itself out. There
are no new subdivisions, so the only option is to construct vertical high-rises.”
To attract the hip new discerning homebuyer, high-rise condo developments like
Terminus are offering up media and fitness rooms, massages on the premises,
on-site dog grooming, golf training facilities, outdoor grilling stations, dog
walk parks and saltwater pools, all framed by street-level retailers, boutiques
and restaurants just steps from the front door.
With two of the city’s high-end malls—Lenox and Phipps—within
its boundaries, Buckhead is easy to navigate by car or Marta train, and is as
renowned for its numerous retail options as it is for its luxury abodes. Notable
names include Versace, Armani, Kate Spade, Louis Vuitton, Coach and Gucci. “There
is not a player worth their salt who is not in the Buckhead area,” Frost
says. “The list of restaurants alone is phenomenal.” From the creative
Southwestern cuisine cooked up at Nava, to the complex gourmet flavors of The
Atlanta Fish Market, Craft, Dante’s Down the Hatch and Imperial Fez, Buckhead
is home to some of the city’s finest restaurants and most unique nightlife
experiences—reason enough to buy a place in this new era of luxe Buckhead
living.
Midtown
If Buckhead is Atlanta’s Beverly Hills, then Midtown is the city’s
version of Manhattan, an eclectic arts and business district framed by the rolling
green meadows of a signature city greenspace—Piedmont Park. With Peachtree
Street as its marquee thoroughfare, Midtown begins under the sparkling lights
of the Fabulous Fox Theatre, and continues through booming blocks filled with
historic brick mid-rises and gleaming glass high-rises with street-level shops
occupied by trendy gourmet restaurants, modern furniture stores, sparse art
galleries and boutiques displaying the latest fashions.
“Midtown is really the center of the city. It has experienced enormous
growth, with high-quality, high-density redevelopment of all kinds,” says
Shannon Powell, a spokesperson for the Midtown Alliance. Indeed, in just the
last three years, Midtown has experienced a monumental vertical expansion, as
vacant parking lots have been leveled to make way for mixed-use development
projects that combine hotel, residential and retail into one irresistible package
that appeals to residents who want walk to a coffee shop across the street.
Offering everything from dry cleaning services, on-site spas and spacious gyms
to panoramic city views, walk-in closets and granite countertops, Midtown’s
new skyscrapers include the likes of the elegantly curved 1010 Midtown—offering
shopping, an Irish pub and banking on the first floor—Aqua, Spire, Viewpoint
and many more sparkling towers are in the works. In fast-developing Midtown,
there is hardly a parcel of land that isn’t spoken for and scheduled for
a reveal two to three years down the road.
As Atlanta’s population moved farther and farther afield, settling into
the sprawling suburban neighborhoods of the ’70s and ’80s, Midtown
remained a haven for artists and single professionals, retaining much of the
urban character of a booming big city, even as Atlanta’s downtown corridor
rotted from within. As a result, Midtown was able to develop and retain a distinct
small-town character through a stable of long-running restaurants and art houses,
historic homes and mature greenery.
Today Midtown is returning to its former glory, bouncing back with a level of
density previously unseen in the area. The most ambitious project slated for
development is the construction of the Midtown Mile, a retail quarter stretching
from the modern lines of the High Museum of Art on 14th Street to the doors
of The Fox on North Avenue. “Midtown has experienced a dramatic transformation,
and the Midtown Blueprint calls for more amenities that make city life alluring,”
Powell says. The Midtown Mile will bring more than one million square feet of
street-level retail to Peachtree Street, embellished by elegant street lamps,
landscaping and trees draping over the road. With such an expansive offering
of shopping, dining and nightlife, Peachtree’s Midtown Mile will rival
Phipps Plaza in terms of total retail space.
Midtown’s urban renaissance has also spread beyond new condo towers and
abundant street-level retail. The neighborhood’s beautification also include
the Savannah College of Art and Design’s renovation of the historic Peters
House on North Avenue, new green roofs and a canopy walkway at the Atlanta Botanical
Garden, a 53-acre addition to Piedmont Park and numerous architectural revelations
and greenspace additions to Georgia Tech’s campus.
“Midtown is centrally located—you can go anywhere in the area and
the quality of life is great,” Powell says. “Midtown excels in a
number of areas. It’s a mecca for growth, a hub for office and retail
development, a gem for greenspace and a dining destination, with more than 80
top-rated restaurants serving all kinds of food.”
More condensed than Buckhead, Midtown scores high on the walkability quotient
and offers more in the way of housing options, from historic Craftsman bungalows
on Piedmont Road, and artsy and airy lofts overlooking the city lights of Peachtree
Street, to elegantly-appointed walk-up townhomes and modern, clean-lined condo
conversions. “People want to get off the highways—they want to live
intown in little villages where they can walk to restaurants and get to know
their neighbors in a small-town, organic way,” says Benita Carswell, a
realtor with Bo Bridgeport Brokers. “Younger couples are beginning to
move in with their families as the schools are improving, and the population
is changing age-wise.”
The gentrification of Midtown is unprecedented, as young, college-educated professionals
are moving in to take advantage of the artsy nightlife, and retired couples
from beyond the perimeter are making their way intown to take advantage of the
city’s newfound glamour. Many art and design firms, architectural firms,
law offices and corporate headquarters now call Midtown home, further attracting
a bevy of professionals who want to live, work and play in the city.
Besides the great housing stock and the convenience of being able to walk to
it all, Midtown is the hub of Atlanta’s cultural life, with the Woodruff
Arts Center home to the city’s premier symphony, as well as the renowned
High Museum of Art. Verdant Piedmont Park hosts numerous festivals and plays,
and the historic Fox Theatre is the place where blockbuster musical acts and
theatrical productions mingle with sliver screen gems of the post-war era.
Hidden among its scenic streets, Midtown also has many edgy and independent
clubs, concert halls and theatres, as well as art galleries, pottery shops,
retro clothing stores, the hip new W Hotel, featuring the popular bar Whiskey
Park, pub-like night spots like The Nook and Engine 11 and the whimsical Center
for Puppetry Arts. Fine dining can be found on every corner, with the likes
of the Zagat-rated Greek tavern Avra, the award-winning Ecco, trendy Atlanta
Straits, pastry heaven Chocolate Pink, the five-star Eno, Italian favorites
Baronda and Enotecca Carbonara, ethnic eateries like The Tenth and Nan, and
the edgy burger haven The Vortex.
“People really want to get back to a sense of intown community living,”
Carswell says. “With neighborhoods like Midtown, the only place to go
is up—to more densely populated streets where you can walk or ride your
bike to work. I can’t say enough good things—I adore our city!”
Downtown
Driving south down Peachtree, into the heart of Downtown Atlanta, is like channeling
the grandeur of Chicago’s Magnificent Mile or New York City’s Broadway.
The road is wide, and at certain times of the day, the sun barely make its way
through the canyons of glass and steel, adorned with sculptures, marble steps
and ornate stone pediments.
Deserted during decades of suburban flight, Downtown Atlanta became a hub for
corporate headquarters and a convention destination known for spacious meeting
halls, tourist attractions and packed mid-day lunch crowds that gave way to
empty streets at sundown, as white-collar workers commenced their evening commute
back to the suburbs.
“Downtown has changed drastically since the Olympics,” says Ellen
Mendelsohn, senior project manager of economic development for Central Atlanta
Progress. “It was a commercial and convention hub, but now Downtown has
27,000 permanent residents and there has been tremendous growth in the number
of residences—we are seeing a new vibrancy.”
The 1996 Olympics brought redevelopment to the core of Downtown, creating the
monumental urban greenspace known as Centennial Park, which spurred residential
and commercial growth in the surrounding areas. The newly built Georgia Aquarium
and World of Coke surround the park, creating a destination point for residents
and tourists alike. “I think the Aquarium has changed the way people use
and think about Downtown,” Mendelsohn says. “They can do more than
they thought, and people now think of Downtown as one of the safest parts of
the city. It has really changed from a dead zone to a center of activity.”
While many of Buckhead and Midtown’s grand buildings were lost to years
of speculation, condemnation and the development of large-scale parking decks,
Downtown’s dense urban core remains flush with the architectural heritage
of the 20th century—from the blocky utilitarian buildings of the ’60s
and ’70s to ornate pre-war Arts and Crafts towers carved with stone trim.
Downtown’s historically black neighborhood, Sweet Auburn, is also experiencing
an aesthetic and residential renaissance, while Georgia State’s neighborhood
renovations include new dorms that are bringing an element of 24-hour youth
culture to Downtown’s landscape. Hip and affordable restaurants, bars,
bowling alleys and concert venues are sure to follow.
Rooftop restaurants and bars have gathered around the perimeter of Centennial
Park, music blares from the Balthazar and Rialto theaters, Underground Atlanta
buzzes with the hum of late-night revelers, and jazz clubs and art studios are
popular destinations in the brick-lined streets of Castleberry Hill and Fairlie-Poplar.
“In all, the city has seen more than $4.1 billion in investments and development,
with historic buildings, new hotels, condos and apartments, and retail on the
ground floor of every building,” Mendelsohn says. “The quality of
life is great—you can walk out of your office and go grab a coffee or
something to eat. Many people like going to work more—they are a lot happier
after moving into the city.”
Resting at the mighty convergence of Interstates 75, 85 and 20, and located
just 15 minutes from the Atlanta airport, Downtown is a hub for major corporations
like Ernst & Young, Georgia Power and The Coca-Cola Company, as well as
smaller graphic design and PR firms, major law firms and glimmering, high-rise
hotels in the heart of it all. “There are a lot of younger professionals
moving into Downtown,” Mendelsohn says. “They are fresh out of college
or coming from other urban cities, and they are seeking a high-rise feel.”
As the densest neighborhood of Atlanta’s urban core, few single-family
homes are available in Downtown, leaving only space for airy lofts, many converted
from old factories with stacked brick walls, and modern glass condos with expansive
views of the city skyline. In the works for the future is a new greenspace to
enhance pedestrian play—a linear green line park that will extend from
the golden peak of the Capitol to the Georgia Dome.
Besides being able to find a dream home in the air, walk to work, relax in a
signature greenspace and take in major tourist attractions, Downtown is known
for its abundance of nightlife, including brew pubs like Max Lager’s,
steakhouses like Stats and Prime Meridian, the rollicking Shakespeare Tavern
and the Sun Dial, set atop the rotating Westin, as well the CNN Center news
hub and Philips Arena, where rock concerts and hockey games are on tap every
night of the week.
“Downtown is poised for a lot of new retail and is ready to become the
residential center we’ve been waiting for,” Mendelsohn says. “There
is a lot of history, and the city’s buildings really give you a sense
that things happened here. Downtown has a character that can’t be duplicated.
There is a strong sense of place in Downtown—you really get a feeling
that ‘this is Atlanta.’”